Lagos, Nigeria—September 2, 2015—InnJoo, the fastest growing smartphone brand in Middle East and Africa, today announced the launch of two large battery smartphones Halo and Fire Plus. 5.0 inch Halo comes with a 3,200mAh battery while 5.5-inch Fire Plus comes with 3,600mAh mAh battery and enables fast charge. Both smartphones are customised for Nigerian with longer battery usage.
“To provide the most competitive product with considering the market requirement in the best time is the core of our strategy to establish leadership in a market.” Robert Liang said, InnJoo’s Managing Director of Africa.
After months' research, InnJoo knows that Nigeria is one of the most populated countries in Africa but only about 40% of the population connected to the energy grid. The need to constantly recharge has caused a great deal of troubles to the smartphone users or the people who have been considering about getting a smartphone so far.
"It is why we take into account to improve the situation with these new coming smartphones." Liang added.
InnJoo Halo is equipped by 3,200mAh long-lasting battery and powered by high energy density technology. It can keep the smartphone under one-day full operation, 15 hours phone call, even for 300 hours stand-by time. The 5 inch HD IPS display, while plus a 5MP rear and 2 MP front camera, it ensures a stunning display and browsing effect as well as clear angle for capturing.
Halo is equipped with a built-in 1GB RAM and internal storage of 8GB which can be further expanded to 32GB via microSD card. The built-in InnUI runs under the 1.2GHz Quad-core Processor also ensures longer usage with its power saving settings, which allow users the comfort to enjoy browsing the Internet, playing games, watching videos, listening to music and talking on the phone for longer periods.
Another new model from Fire series, the 5.5inch 5.7mm thickness Fire Plus is also coming with the large battery. The 3,600mAh battery ensures more than 24 hours of music playing, 22 hours phone call, 10 hours video playback and 330 hours stand-by, which is pretty average and lasts more than a day for moderate users. With the fast charge technology, it can be breezily feed up in just 2 hours.
Fire Plus is powered by 64-bit Octa-core powerful processor to deliver consistent performance at faster speed and keeps multitasking with a lower consumption. The Mali-400 MP GPU ensures great colour display and a feature rich user experience. Also the advanced HD 13MP rear camera and 5MP front camera provides bravo photo shooting for the social photographer and selfie enthusiast. For storage, Fire Plus has 2GB built-in RAM that comes with 16GB of inbuilt storage and supports expand to maximum 128GB.
InnJoo Halo will be available for pre-order at Jumia with price 13,999 Naira. Fire Plus will be available for pre-order with price 26,700 Naira.
"These two models are born for Nigeria market", Liang commented. "People are making the switch from feature phones to smartphones while they now have to charge their phones once or twice a day, instead of once a week. But InnJoo Halo and Fire Plus will give it a change." Furthermore, both releases also spot different designs on the back shell allowing users to express their individuality.